Storytelling Isn’t Enough: Why Your Story Needs a Strategy

When coupled with an intentional plan that starts with why, storytelling can be an effective method that communicators use to make long-lasting and measurable change.

In Annette Simmons’ book “The Story Factor,” she writes that “Other methods of influence – persuasion, bribery, or charismatic appeals – are push strategies. Story is a pull strategy. If your story is good enough, people – of their own free will – come to the conclusion they can trust you and the message you bring.”

That’s why it’s critical that how we build and share the story of our organizations and clients is intentional and well-planned.