Words matter: 4 tips for using the power of words to advance equity

Over the past several years, a heightened awareness around diversity, equity and inclusion (DEI) has led countless organizations to examine their operations, personnel and overall public relations and communications. These efforts are to be commended, especially as DEI continues to be an integral part of what we do as communicators.

However, one factor that often gets overlooked is the words we use in our efforts. Before launching your next initiative, it’s critical that organizations ensure the words they use are impartial, and promote fairness and justice.